NASDAQ 100
12.04.2006 12:00:00
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Yahoo! FareChase Now Combines the Power of Search, Community and Interactive Maps to Help Travelers Plan Their Ideal Trip
Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company,today announced the general availability of its Yahoo! FareChaseproduct (http://farechase.yahoo.com), a travel search engine thatprovides travelers with the best prices from across the internet andtravel insights from the Yahoo! community. By using one trusted travelsource, consumers can eliminate the need for multiple online searches,and therefore save time, effort and money.
Yahoo! FareChase leverages products from across the Yahoo! networkso that travelers can, for example, type in "compare Las Vegas hotels"into Yahoo! Search and see the best hotel prices from the Web directlywithin the search results -- then click on those prices to enterYahoo! FareChase to see Las Vegas hotels plotted on a dynamicsatellite/street level Map -- and then can read the Las Vegas tripsplans of other travelers from Yahoo! Trip Planner.
"This is the first time a search engine for travel pricing and asearch engine for travel experiences have come together in a singleproduct," said Jasper Malcolmson, Director of Yahoo! Travel. "The newYahoo! FareChase will help people plan better trips with access to themost relevant real-time information."
New and Expanded Features of Yahoo! FareChase:
Yahoo! Search Integration
For the first time, Yahoo! Search users who search for flight orhotel information using terms such as "Flights to Las Vegas" or"Compare Las Vegas Hotels" will be shown:
-- The best prices found by Yahoo! FareChase users directly at the top of the search results page
-- Direct links to Y! FareChase real-time search
-- Pre-populated search form for a personalized experience (i.e. location/airport)
Yahoo! Trip Planner
Yahoo! Travel's social search tool, Trip Planner enables users tocreate, tag, share and print personalized trip itineraries, drawingupon content from Yahoo! Travel or from anywhere on the Web. HotelSearch integration with Trip Planner allows users the ability to:
-- Tap into the travel experiences of other travelers
-- Get instant access to the top Trip Plans (rated by the travel community) featuring their specific hotel, providing insights into activities and schedules that other travelers have enjoyed in that destination
Yahoo! Maps Integration
New Yahoo! Maps integration offers a visual hotel searchexperience and lets users:
-- Utilize the street view as well as new satellite imagery to see landscape features and neighborhood details from high-resolution satellite imagery
-- Get access to a map that focuses on interactivity, ease of use and personalization as well as provides consumers with driving directions, dynamic pan, zoom and re-center technology
-- View top local attractions, restaurants, shopping venues and other entertainment options as chosen by the Yahoo! community
A Yahoo! FareChase search tool is available to developers wantingto add a dynamic travel search experience to their web site. Inaddition, users can download the Yahoo! FareChase Widget to have easyaccess to comprehensive travel search from their desktops. Both areavailable at: http://farechase.yahoo.com/pages/include_us.html.
About Yahoo!
Yahoo! Inc. is the No. 1 Internet brand globally and the mosttrafficked Internet destination worldwide. Yahoo! provides onlineproducts and services essential to consumers' lives, and offers a fullrange of tools and marketing solutions for businesses to connect withInternet users around the world. Yahoo! is headquartered in Sunnyvale,Calif.
Yahoo! and the Yahoo! logos are trademarks and/or registeredtrademarks of Yahoo! Inc. All other names are trademarks and/orregistered trademarks of their respective owners.
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