31.07.2006 13:00:00
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Chase Reaches Milestones with ''blink,'' Continues to Roll Out Contactless Payments for Cardmembers, Merchants
Nearly Seven Million Cardmembers Can "blink" Purchases at More
Than 25,000 Locations, Including Convenience Stores, Gas Stations,
Sports Stadiums
Consumers Save 40 Percent on blink Transaction Time; Merchants Report
35 Percent Increase in Frequency Over Traditional Credit Cards
One year after launching its contactless credit cards - Chasecards with "blink" - Chase Bank U.S.A., N.A., a division of JPMorganChase & Co. (NYSE:JPM), has issued nearly seven million cards withblink to cardmembers in Connecticut, Colorado, Delaware, Florida,Georgia, New Jersey, New York, Pennsylvania and Texas. From "blinking"Slurpees(R) at 7-Eleven to Shorti(TM) Hoagies at Wawa, Chasecardmembers may now use their cards with blink at more than 25,000merchant locations nationwide, ranging from convenience stores tosports stadiums.
Partnering with Visa U.S.A. and MasterCard International, Chasewas the first issuer to broadly offer contactless credit cards toconsumers. Today, Chase cardmembers across the country speed throughcheckout lines faster and more conveniently at merchant locationsincluding 7-Eleven(R) stores, AMC Theatres(R), Cinemark USA,CVS/pharmacy(R), RaceTrac(R), Regal Entertainment Group(R), Sheetz,Walgreens and Wawa.
Redefining Payments in a blink
Merchants and consumers benefit from blink with the speed,convenience and easy-to-use contactless payment method. Since 2005,blink has transformed everyday payments for some merchants andconsumers by:
-- Increasing the average ticket sale for some merchants by 40 percent more than cash purchases;
-- Increasing the frequency of everyday purchases at many contactless-enabled merchants by 35 percent over credit cards with traditional magnetic stripes;
-- Reducing consumers' waiting time in line by 15 to 20 percent in stores and 40 percent at the drive-thru for quick service restaurants; and
-- Reducing consumers' average transaction time by 10 to 40 percent.
"blink transactions have proven to be a big hit with Wawacustomers," said Bob Riesenbach, New Initiatives Manager for Wawa."blink has enabled us to make our customers' and associates' liveseasier by speeding up our checkout time at the register."
Chase is also changing sports fans' experiences at stadiums andballparks. Chase has partnerships with the Texas Rangers, the LosAngeles Dodgers and the San Diego Padres that not only provide fans anopportunity to apply for a co-branded credit card, but also use theirChase card with blink to enjoy the game and not wait in concessionlines. Additionally, there are dozens of professional stadiums aroundthe nation that accept Chase cards with blink.
As a possible extension of contactless payments, Chaseparticipated in the first large-scale Near Field Communication (NFC)trial by blink-enabling mobile phones to deliver mobile phonecontactless payments to Atlanta Hawks and Thrasher fans at PhilipsArena.
"Contactless commerce has experienced tremendous growth," saidErik Michielsen, director of ABI Research's RFID and M2M practice. "Weexpect contactless payments to continue to grow, and companies likeChase contribute to making merchant and consumer adoption a reality."
How blink Works
To use Chase cards with blink, cardmembers simply hold their cardnear a point-of-sale reader at checkout, instead of swiping their cardor handing it to a store employee. As cardmembers hold their Chasecard with blink near the point-of-sale reader, the reader quicklyemits a tone and lights up to signal payment confirmation. Consumersuse cards with blink everywhere they currently use credit cards -anywhere Visa and MasterCard are accepted - and can also use blinkwherever contactless payments are accepted. Chase cards with blink aresafe and secure, relying on additional layers of payment security toprevent and mitigate fraud, including electronic authorization, neuralnetwork fraud monitoring, fraud alerts and others.
"With Chase cards with blink, our goal is to make it easier andfaster for consumers to make everyday purchases and to increaseefficiency and customer loyalty for merchants," said Tom O'Donnell,senior vice president, Chase Card Services. "We jump started thechange in how people pay and now look ahead to bringing that quick andsafe experience to more consumers at more merchant locations wherespeed and convenience make a real difference."
Industry Recognition
Since its debut in 2005, Chase cards with blink have receivedrecognition from leading industry organizations including Frost &Sullivan (2006 Excellence in Technologies Awards), the InternetAdvertising Competition (Outstanding Microsite), the Smart CardAlliance (2005 Outstanding Smart Card Achievement Award and FinancialPayments Innovation Award) and VRL Publishing/Cards International(Best New Credit Card Product Launch).
About Chase Cards with blink
In May 2005, Chase became the first bank to initiate a large-scalemarket-by-market rollout of contactless credit cards after workingclosely with merchants across the country to ensure the broadestpossible acceptance. There are currently more than seven million Chasecredit cards with blink being used at locations nationwide where speedand convenience are important including movie theaters, quick servicerestaurants, convenience stores, drug stores and sports stadiums.Further extending benefits for cardmembers, Chase offers blink rewardscards with partners the Los Angeles Dodgers, Regal EntertainmentGroup(R), Sheetz, the Texas Rangers and Wawa. Chase also works withpartners Southwest Airlines, United Airlines and Universal to extendconsumers' card choices to include blink-enabled rewards cards. Formore information about Chase cards with blink, visitwww.chaseblink.com.
About JPMorgan Chase & Co.
JPMorgan Chase & Co. (NYSE:JPM) is a leading global financialservices firm with assets of $1.3 trillion and operations in more than50 countries. The company has more than 100 million credit cardsissued. Under the Chase and JPMorgan brands, the firm serves millionsof consumers in the United States and many of the world's mostprominent corporate, institutional and government clients. Informationabout the firm is available at www.jpmorganchase.com.
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