Gillette Unveils Newest Member of Its Gillette Young Guns Lineup

(NYSE:PG) – Gillette announced today the addition of one of NASCAR’s youngest and most talented drivers – Kasey Kahne – to the Gillette Young Guns. Kahne will officially join Kurt Busch, Carl Edwards, Jamie McMurray, Ryan Newman and reigning Daytona 500 and NASCAR NEXTEL Cup Series champion Jimmie Johnson as Gillette Young Guns. Kahne was welcomed into the Gillette family as part of an elaborate Daytona 500 pre-race ceremony in front of more than 200,000 fans at Daytona International Speedway. Gillette kicked off the 2007 season by unveiling a new, high-energy ad campaign during FOX’s telecast of the Daytona 500 entitled, "Prank Revenge,” a continuation of last year’s spot, which was selected by NASCAR fans as the best commercial on the Daytona 500 broadcast, when Ryan Newman played a ‘shaving prank’ on the rest of his Gillette Young Guns. In this year’s creative, all six world-class drivers will promote the company’s new shaving system, the Gillette Fusion Power Phantom™. "We are proud to welcome Kasey into the Gillette family of championship-caliber drivers and believe he will be a tremendous addition to the Gillette Young Guns program,” said Mike Norton, External Relations, Gillette. "The Gillette Young Guns continue to represent excellence on the track the same way our shaving products define excellence.” Kahne made his mark during his first three years on the NASCAR NEXTEL Cup Series, which included posting a series-best six victories and six poles en route to qualifying for the 2006 Chase for the Cup. Last year, the Enumclaw, Wash., native also recorded 12 top-five and 11 top-10 finishes. He claimed his first NASCAR NEXTEL Cup victory from the pole in May 2005 at Richmond International Raceway. Kahne was also named Rookie of the Year after posting five second-place finishes in 2004. The 30-second commercial, which was created by BBDO New York, captures the personalities of the drivers through pranks played on all six of the Gillette Young Guns with the Gillette Fusion Power Phantom razor. The spot opens with Johnson waking up and noticing that half of his head has been shaved. Next, Edwards looks into the bathroom mirror to discover a mohawk shaved into his head and screams, assuming the culprit is once again Newman. However, Newman is shown pulling off his hat to reveal his totally shaved head. At that point, the five Gillette Young Guns discover they have all been victimized by the "phantom shaver” – none other than Kahne, who’s pleased with himself for pulling off the hoax. The creative concludes with the five Gillette Young Guns, holding their Phantom razors and laughing at Kahne, who realizes that his head has also been shaved. To Kahne’s surprise, he then hears Ryan respond deviously – "the Phantom strikes back!” "Prank Revenge” will run exclusively during NASCAR programming throughout the 2007 NASCAR season. Fans can also view the commercial by logging onto GilletteYoungGuns.com. The new Gillette Fusion Power Phantom razor with its sleek, black handle is a premium wet shaving system for men that combines revolutionary blade technologies on both the front and back of a single shaving cartridge to deliver the best shave ever. It features breakthrough five-blade Shaving Surface™ technology on the front of the cartridge and a single Precision Trimmer ™ blade on the back. The Precision Trimmer™ enables men to trim sideburns easily, shave under the nose and shape facial hair with control and accuracy. "This new commercial builds on the success of last year’s commercial and is a fun way to incorporate the off-track, behind-the-scenes relationship of these six drivers, while reinforcing the advancement in shaving technology that the Gillette Fusion Power Phantom razor provides,” said Norton. "The spot also serves as the perfect platform to introduce the newest member of our Gillette Young Guns team – Kasey Kahne.” The commercial was filmed at the Concord Motorsport Park in Concord, N.C., and was directed by John Adams and produced by FORM. As an official status sponsor of NASCAR, Gillette continues its successful Gillette Young Guns marketing program, now in its fourth year. Since 2003, two Gillette Young Guns have gone on to win the NASCAR NEXTEL Cup Series championship – Johnson (2006) and Busch (2004). About Procter & Gamble (NYSE: PG) Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene® , Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.