New Weight Watchers(R) Smart Ones(R) Fruit Inspirations(TM) Frozen Entrees Satisfy Sweet Cravings with the Goodness of Fruit

From fighting off the urge to munch during an afternoon slump to staring into the refrigerator for a sweet, late-night treat, many women struggle to overcome daily cravings that can destroy their healthy eating plans. That’s why Heinz is introducing new Weight Watchers Smart Ones Fruit Inspirations, the first line of frozen nutritional meals to feature real fruit combined with juicy lean protein and crispy vegetables, which satisfy hunger and curb sweet cravings at the same time. The meals stay true to the taste and flavors women love while helping them squeeze more fruit into their diets. In fact, 91 percent of women say they do not consume the recommended four daily servings (or two cups) of fruit,1 which means they are missing out on key nutrients including vitamins A and C. Each entree contains pieces of 100 percent fruit such as mandarin orange, pineapple, mango or cranberry. Celebrity Chef Adds Inspiration to Meals Weight Watchers Smart Ones Fruit Inspirations were developed with the help of celebrity chef Devin Alexander, author of "The Biggest Loser Cookbook” and host of Discovery Health’s "Healthy Decadence,” to ensure each entree captures the taste and flavors many women love. "I’ve dedicated my career to helping people eat healthier without sacrificing flavor,” Alexander said. "As someone who is constantly sampling restaurant dishes, I am delighted that these meals deliver the same decadent flavors – conveniently, at home or on the go, at any time and without all the fat and calories.” Decadent Flavors, Smart Solutions The meals are available in four varieties – all with fewer than 350 calories and 8 grams of fat or less per serving: Orange Sesame Chicken – Breaded chicken tenderloins and mandarin oranges in a zesty sesame orange sauce with rice Pineapple Beef Teriyaki – Tender strips of beef, diced pineapple and a vegetable medley in a sweet teriyaki sauce with rice Honey Mango Barbeque Chicken – White meat chicken with diced mangos in a honey barbeque sauce with spinach and Asiago cheese orzo pasta Cranberry Turkey Medallions – Roasted turkey medallions in a lightly spiced cranberry sauce paired with roasted potato wedges, sliced carrots and green beans The entrees are available in grocery stores nationwide in the frozen food section for a suggested retail price of approximately $3. "Consumers are looking for convenient ways to add fruit to their daily meals and Weight Watchers Smart Ones provide a nutritious, delicious solution for making healthy eating choices throughout the day,” said John Bennett, associate director, Weight Watchers Smart Ones. "We are committed to satisfying consumers’ food cravings 24/7 by offering a variety of healthier options that deliver the taste and intense flavors they love.” Additional Fruit Tips to Fight Sweet Cravings A recent national survey of U.S. women found two-thirds (63 percent) of women experience food cravings at least once a day and seven out of 10 women say these temptations keep them from sticking to a healthy eating plan.1 In fact, 79 percent of women crave sweets more than anything.1 Taste guru Devin Alexander suggests the following healthy eating tips to satisfy sweet cravings: Rise and Dine – For a sweet citrus breakfast, cut a grapefruit in half, sprinkle with cinnamon and bake at 400 degrees Fahrenheit for about 20 minutes until warmed through. Dress up your Greens – Add dried cherries, sliced strawberries or pears to baby spinach salad tossed in light balsamic dressing and sprinkle with crumbled goat cheese for a main meal or a delicious side. Swap the Sauce – Instead of using heavy cream sauces, seek out fresh fruit salsas or chutneys to add full flavor without extra calories. Frozen Delight – Drizzle frozen grapes or bananas with a touch of chocolate syrup for a sweet treat. It’s naturally fat-free! Unlock Your Recipe Box Weight Watchers Smart Ones Fruit Inspirations is asking America to join the battle against cravings and submit their original, fruit-inspired recipe for a chance to help develop a new Fruit Inspirations entree. Between Jan. 1 and June 1, 2008, aspiring chefs can visit www.eatyourbest.com to enter the "Fruitastic” Recipe Contest and explain how their recipe satisfies sweet cravings. The grand prize winning entree will feature the winner’s name and hometown on the box. The winner also will receive $5,000 and a trip to Los Angeles for a private cooking lesson with Devin Alexander. Visit www.eatyourbest.com for official rules, to watch healthy eating video tips from Devin Alexander and to learn more about Weight Watchers Smart Ones Fruit Inspirations. About Weight Watchers WEIGHT WATCHERS on foods and beverages is the registered trademark of WW Foods, LLC and is used under license. WEIGHT WATCHERS for services and POINTS are the registered trademarks of Weight Watchers International, Inc. and are used under license. About Heinz The H. J. Heinz Company (NYSE:HNZ), offering "Good Food, Every Day™,” is one of the world’s leading marketers and producers of branded foods in ketchup, condiments, sauces, meals, soups, seafood, snacks, and infant foods. Heinz satisfies hungry consumers in every outlet, from supermarkets to restaurants to convenience stores and kiosks. Heinz is a global family of leading brands, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing nearly one-third of total sales or close to $3 billion), HP® and Lea & Perrins® sauces, Ore-Ida® french fries and roasted potatoes, Boston Market® and Weight Watchers® Smart Ones® frozen meals, and Plasmon® baby food. Heinz’s 50 companies have number-one or number-two brands in 200 countries, showcased by Heinz® Ketchup, The World’s Favorite Ketchup™. Information on Heinz is available at www.heinz.com/news. 1 The online survey was conducted by Weight Watchers Smart Ones and Impulse Research Corp. in August 2007 with a random sample of 1,092 U.S. women ages 25-54. The overall sampling error for this survey is +/-3% at the 95% level of confidence.