16.08.2006 12:00:00
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Ovations Consolidates Its Medicare Advantage Businesses under the SecureHorizons(R) by UnitedHealthcare Brand
-- SecureHorizons by UnitedHealthcare Becomes National Leader in Medicare Advantage Plans
-- New SecureHorizons Educational Campaign Helps Seniors Get the Most Out of Medicare and Feel Secure About Their Health Care Choices
Ovations, the UnitedHealth Group (NYSE:UNH) company dedicated toimproving health and well-being among Americans age 50 and older,today announced the launch of SecureHorizons by UnitedHealthcare.
Created through the combination of all the Medicare Advantageproducts provided by UnitedHealth Group businesses, including thosepreviously offered by UnitedHealthcare, SecureHorizons by PacifiCare,John Deere Health Care, and Oxford Health Plans, the newSecureHorizons becomes the leading brand name in Medicare Advantage,with more than 1.4 million members in all 50 states served by itsplans. SecureHorizons is also the only brand focused exclusively onthe health and well-being of seniors 65 and older enrolled inMedicare.
"With 20 years of combined experience, the new SecureHorizons byUnitedHealthcare truly understands what's most important to seniors,"said Rick Jelinek, chief executive officer of SecureHorizons byUnitedHealthcare. "The combined strengths of these four businesseswill enable us to provide an even simpler and more responsive healthcare experience for seniors enrolled in Medicare, one with enhancedbenefits and more personalized care. Consolidating our operations tofocus exclusively on their health and well-being also allows us tooffer the widest range of flexible, affordable and easy-to-useMedicare Advantage plans to meet their individual healthcare needs.And together with other UnitedHealth Group companies, we provide abreadth and depth of personalized care management across the spectrumof a senior's life that doesn't exist anywhere else."
SecureHorizons by UnitedHealthcare is launching a major televisionand print advertising campaign to introduce seniors the new brand, toemphasize the its exclusive commitment to their health and well-beingand to demonstrate its dedication to helping them "Live Secure, BeSecure(TM)," which is the tagline of the new brand.
Jelinek added: "We believe our new brand, which communicates ourfocus on helping seniors feel secure and confident in their healthcare choices, will help differentiate us from other plans and addenduring value for our business."
SecureHorizons by UnitedHealthcare Launches Education Campaign
SecureHorizons by UnitedHealthcare will launch a new educationcampaign to provide seniors with objective information about theirhealth care and treatment options under Medicare and to empower themto make smarter decisions about their health.
A new education Web site at www.iLiveSecure.com will connectseniors with valuable tips for maintaining their health andwell-being. With regularly updated content, including cutting-edgehealth assessment tools, the site will help seniors make healthychoices in all aspects of their lives. Site contributors will include"Savvy Senior" Jim Miller, a syndicated columnist and Today showcontributor, as well as Ovations geriatricians and medical directors.Miller will also participate in educational events around the countryto help seniors better understand Medicare Advantage plans.
In addition, SecureHorizons by UnitedHealthcare has developed andis widely distributing two new informative "Show-Me Guides" - one thatclearly and concisely explains the benefits and features of MedicareAdvantage plans, and a second that provides seniors with valuable tipson how to get the most out of their Part D prescription drug plans. Aspart of its ongoing education campaign, SecureHorizons byUnitedHealthcare will continue to publish "Show-Me Guides" on otherhealth topics relevant to seniors throughout the year. The guides willbe available on www.iLiveSecure.com and via a toll-free number,1-866.475.3959.
Jelinek added: "For more than 20 years, our entire approach tosenior health care has been grounded in our commitment to listening toseniors and educating them about their health care options. Ourresearch overwhelmingly shows that, first and foremost, seniors wantto be secure about their health care choices, which is why we arelaunching this educational campaign. It also shows there's a lack ofawareness among seniors of the enhanced benefits available to themthrough Medicare Advantage and Special Needs Plans -- in many casesfor no additional cost."
Unmatched Strength, Experience and Choice in Medicare Advantage
Medicare Advantage plans are privately administered insuranceplans that offer more coverage, choice and benefits than undertraditional Medicare at lower out-of-pocket costs in a "one-stop shop"that helps seniors better manage their health. Depending on the plan,these additional benefits can include hearing, dental and visioncoverage, as well as Part D prescription drug insurance.
Through SecureHorizons by UnitedHealthcare, seniors are able tochoose from a wide variety of plans that meet their individual healthcare needs at an affordable price. Today, SecureHorizons byUnitedHealthcare Medicare Advantage plans provide benefits above andbeyond basic Medicare in every state, and most are available at noadditional premium above what seniors are already paying for Medicare.
Jelinek continued: "Seniors like Medicare Advantage plans for thesame reasons people like "superstores" - virtually all of their healthcare needs are addressed under one roof in one comprehensive system,so their money goes further while their coverage is fully integrated."
SecureHorizons by UnitedHealthcare offers access to one of thelargest Medicare Advantage health care networks available with morethan 500,000 physicians, 4,600 hospitals and 95 percent of allpharmacies nationwide. SecureHorizons by UnitedHealthcare also has1,200 licensed and trained customer service representatives to helpits customers navigate the health care system, as well as more than700 registered nurses, who are always available through a 24/7toll-free hotline to answers enrollees' medical questions.
By consolidating its care coordination model and infrastructureunder one national brand, the new SecureHorizons by UnitedHealthcareis also better equipped to provide greater service and more efficientadministration to health care providers in its network. With newlystreamlined operations, service and product lines, SecureHorizons byUnitedHealthcare offers providers and their patients a moreconsistent, seamless and improved administrative experience.
"While the new SecureHorizons by UnitedHealthcare will be nationalin scope, we will continue to be highly focused on serving ourproviders and members at the local and community level," addedJelinek. "We believe our members need and deserve personalized,integrated service and care."
Working to Change and Enhance the Health Care System to BenefitSeniors
Through the SecureHorizons brand, Ovations is working to changethe healthcare system for the benefit of seniors.
Part of this effort includes working closely with the federalgovernment, states and leading senior advocacy organizations to assurethat Medicare remains financially sound and available in the future.The Company also helping to improve the quality of care and keepMedicare costs under control through innovative referral and deliveryprograms to manage care for the most vulnerable seniors: the frail,the chronically ill and the poor.
Finally, SecureHorizons is partnering with the Food and DrugAdministration and other agencies to collect and analyze data on thesafety of drugs and other medical procedures to help improve theeffectiveness and safety of treatments for all seniors.
About SecureHorizons by UnitedHealthcare
SecureHorizons by UnitedHealthcare is the country's leadingMedicare Advantage brand. Exclusively focused on the health andwell-being of seniors, particularly those 65 and older enrolled inMedicare, SecureHorizons by UnitedHealthcare helps them "Live Secure,Be Secure(TM)". The SecureHorizons by UnitedHealthcare brand isnationally recognized for offering choices within Medicare Advantageand other products that promote high quality health, wellness andcare, delivery and accessibility for seniors at the best possibleprice through one of the nation's largest provider networks.
About Ovations
Ovations is the UnitedHealth Group Company dedicated to improvingthe health and well-being of Americans ages 50 and older. Through itsdiverse and comprehensive array of products, Ovations delivers simple,affordable, effective health care solutions shaped to meet the needsof older Americans.
About UnitedHealthcare
UnitedHealthcare provides a full spectrum of consumer-orientedhealth benefit plans and services, helping more than 25 millionindividual consumers nationwide achieve improved health and well-beingthrough various health service systems. UnitedHealthcare arrangesaccess to quality, affordable care with more than 500,000 physiciansand care professionals and 4,600 hospitals across America.UnitedHealthcare is one of the businesses of UnitedHealth Group(NYSE:UNH), a diversified Fortune 50 health and well-being company.
About UnitedHealth Group
UnitedHealth Group is a diversified health and well-being companydedicated to making health care work better. Headquartered inMinneapolis, Minn., UnitedHealth Group offers a broad spectrum ofproducts and services through six operating businesses:UnitedHealthcare, Ovations, AmeriChoice, Uniprise, Specialized CareServices and Ingenix. Through its family of businesses, UnitedHealthGroup serves approximately 70 million individuals nationwide.
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